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We are a digital communications firm, located in Washington, DC. This is our shared Tumblr blog, with the cumulative insights of six dozen culture geeks.

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The Story of SXSW 2012

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    SXSW 2012 - Threespot
    Tue, Mar 27 2012 01:32:12
  2. Stories make the future
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    "My neighborhood had everything The Wire had, except universal critical acclaim and the admiration of white people who saw it." #keynotunde
    Sat, Mar 10 2012 15:19:50
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    Biz Stone’s next venture #sxsw #sxcontentas #yam http://pic.twitter.com/ggtXY9eq
    Mon, Mar 12 2012 17:32:59
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    If you don’t give the data the chance to change your perception, how do you expect it to change recipient perception? #visimpact
    Mon, Mar 12 2012 16:44:13
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    "Sports teams are becoming concerned it’s becoming a better watching experience on your ipad than in a stadium" #SX2ndscreen
    Tue, Mar 13 2012 11:19:32
  7. Live your brand in real time
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    Beethoven has a lot to teach us about storytelling - repetition and variation means audience engagement. Walter Werzowa #sxsw #patterns
    Sat, Mar 10 2012 11:13:29
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    "if you want interesting, dissenting opinions, you can’t subject comments to up/down votes. This is not a democracy" #SXDentonInt
    Sun, Mar 11 2012 12:42:12
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    "Digital-first brands are designed to be distinctive, relevant and active." #patterns #willsxsw
    Sat, Mar 10 2012 11:05:49
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    Mapping patterns in movies #patterns http://instagr.am/p/H_4TfllhBn/
    Sat, Mar 10 2012 11:12:33
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    Just handed this on the street. #coolconcept #wishes4MeNU http://pic.twitter.com/3Ahfe45z
    Sun, Mar 11 2012 14:06:48
  13. Embrace the chaos
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    The chaos of #SXSW unfolds below flic.kr/p/bEV8KT
    Wed, Mar 21 2012 18:11:31
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    RT @MKLOOMIS: My tweets caught in the wild. Wonder how many more of my #sxsw tweets were on @JESS3’s samsung wall (cc: @lahainamae) http://pic.twitter.com/THWt55oD
    Wed, Mar 21 2012 19:56:34
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    Couldn’t agree more. Great panel and @walterwerzowa is killing it! RT @lizbbullock: Digital isn’t a medium, it’s the age we are in #patterns
    Sat, Mar 10 2012 11:16:47
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    "Blogs are a big bathroom wall" #sxbourdain
    Tue, Mar 13 2012 17:27:42
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    "I feel like im one tweet away from getting fired everyday" @bravoandy
    Sat, Mar 10 2012 17:19:57
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    "We’re moving from a presentation to a community conversation" #sxsport
    Sun, Mar 11 2012 12:21:36
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    Up early to Stand with @ppact and @PPFAQ. #sxsw #StandwPP schedule.sxsw.com/2012/eve…
    Sun, Mar 11 2012 10:04:20
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    I just backed “The Future of Work”: A cross-country quest aboard the RVIP on @Kickstarter kck.st/yQv8hN
    Sat, Mar 17 2012 13:52:03
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    @mkloomis @liz_ott crusing on the top deck http://pic.twitter.com/YpR4N7hT
    Sun, Mar 11 2012 14:54:03
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    OH “if you’re paying for food you’re a sucker” #sxsw
    Sat, Mar 10 2012 16:46:25
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    So weird seeing downtown Austin practically as a ghost town after the chaos of #sxsw - Nice to actually be able to hear myself think
    Tue, Mar 20 2012 14:35:20
  25. Simplify your story
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    Founders of Instagram. #meta #sxsw http://instagr.am/p/IC9K7fvhhd/
    Sun, Mar 11 2012 16:53:39
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    When designing a site, go against the impulse to begin with the homepage. Start with the most critical/complex part. #SXdesignCMS #sxsw
    Sat, Mar 10 2012 14:01:25
  28. Threespot Lessons Learned
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    Rad @jess3 Posters @sxsw definitely standing out from the flood of flyers.
    Mon, Mar 26 2012 15:11:12
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    Wow, from @fourkitchens - Only 16% of business comes from and each RFP costs $5000-$7000 to answer. #sxomgrfp
    Fri, Mar 09 2012 15:16:57
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    IMG_8602
    Mon, Mar 26 2012 15:11:12
  32. General SXSW Action
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    Alabama Shakes warming up! #sxsw @ MTV Hive House http://instagr.am/p/IPlDzMOiUC/
    Fri, Mar 16 2012 14:31:37
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    @jimmyfallon claims nerds rule the world here at Digital Sport: Know More, Do More at SXSW 2012. #sxsw #SXsport schedule.sxsw.com/2012/eve…
    Sun, Mar 11 2012 12:06:05
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    Amy Seimetz Talks ‘Sun Don’t Shine’ Part One
    Sun, Mar 11 2012 14:44:34
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    Crulic - The Path to Beyond - SXSW 2012 Accepted Film
    Tue, Jan 31 2012 18:13:00
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    Prototyping the future.
    Sun, Mar 11 2012 14:24:22
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    Just hanging out with my new BFF @bravoandy with @liz_ott http://instagr.am/p/IAhzqqlhLG/
    Sat, Mar 10 2012 17:14:18
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    The shiny new Columbia heights still loves you, thanks for the book @baratunde http://instagr.am/p/ICXmrnFhAn/
    Sun, Mar 11 2012 11:24:59
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    Karaoke heaven and #sxsw success. @rviplounge where have you been all my life?
    Mon, Mar 12 2012 01:28:45
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    Check out Safety Not Guaranteed at SXSW 2012. #sxsw schedule.sxsw.com/2012/eve…
    Sat, Mar 10 2012 19:06:02
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    Check out Nature Calls at SXSW 2012. #sxsw schedule.sxsw.com/2012/eve…
    Sat, Mar 10 2012 17:06:45
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    ELECTRICK CHILDREN Trailer
    Thu, Feb 02 2012 17:22:36
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    Check out Electrick Children at SXSW 2012. #sxsw schedule.sxsw.com/2012/eve…
    Fri, Mar 09 2012 19:52:29
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    Journalists were middle men & often skipped invitations to meet w/ astronauts. Social allows NASA to connect w/ ppl who care #NASAtweetup
    Sun, Mar 11 2012 18:49:58
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    @peroopunk we are on the @rgashuttle searching for you. #sxsw http://pic.twitter.com/sMyUEgX9
    Sun, Mar 11 2012 14:17:27
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    Soccer Team represents at #sxsw! @threespot @ Club 1808 http://instagr.am/p/INIz3wPhs7/
    Thu, Mar 15 2012 15:46:12
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    To @liz_ott! Happy last night at #sxsw. Leaving Austin is one of #sxswproblems. @ Ridgely’s Delight http://instagr.am/p/ISrS4mPhuL/
    Sat, Mar 17 2012 19:23:53