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We are a digital communications firm, located in Washington, DC. This is our shared Tumblr blog, with the cumulative insights of six dozen culture geeks.

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2 Years Later: The First Instagram Photo


Two years ago today, we tested the first photo upload to an app we called Codename. Three months later, in October 2010, Instagram launched to the public.

Today, 1 year and 9 months later, over 50 million people have shared more than 1 billion photos on Instagram. We’re humbled by the amazing photos shared every day on Instagram and the incredible community that’s formed around the application.

From everyone here at Instagram HQ, thanks for being part of the Instagram community!